Your pre-listing book is more than just a document—it's a game-changing marketing tool that provides potential clients with an inside look at your services, expertise, and the journey they will experience while working with you.
This pre-marketing web page will give you an inside look at Real Marketing, our expertise, and the journey you will experience while working with VUE.
Genuine Connections
Founded in 2019 by Jack Fallon and Justin Pedder, VUE is a company built on an extraordinary friendship. Their dynamic partnership was born from a unique personal story—Justin is married to Jack's ex-wife, and thats how they met. Together, they manage not only a successful business but also help co-parent two wonderful children. This blend of personal and professional synergy is the backbone of VUE, where the standards of family life seamlessly translate into business excellence.
Jack's foray into real estate marketing began in 2011 with PlanOmatic, an Inc. 5000 company located in Denver, CO. His diverse expertise spans capturing and editing photos, excelling in 3D virtual staging, and virtual reality marketing. Driven by a passion for real estate and a commitment to family, Jack returned to Pittsburgh, setting the stage for VUE's inception.
In 2019, Justin infused his creative energy and visionary thinking into real estate marketing. With a background in URBEX photography, he possesses a unique flair for creating striking visuals that elevate property listings. By marrying creativity with innovation, Justin redefined real estate marketing, setting VUE apart in the industry.
For the past five years, Jack and Justin have merged their expertise, creativity, and dedication to build something truly remarkable: Real Marketing by VUE, a comprehensive marketing solution that caters to real estate professionals eager to elevate their businesses or save valuable time. VUE stands as a steadfast partner, supporting clients on their journey to success.
Real Marketing transcends traditional media by leveraging deep insights into consumer behavior. Are you ready to take your real estate marketing to new heights? Partner with VUE for a transformative experience and achieve your marketing endeavors. Reach out today and embark on a path to success with VUE by your side.
We Asked AI to Combine All of Our 5-Star Reviews into One and Here's What Our Clients Are Saying About Us!
“ VUE Real Estate Marketing is simply the best in the business, consistently exceeding expectations with their high-quality photography, and professional service. I've used them multiple times, and every experience has been phenomenal. Their talented photographers capture each listing beautifully, whether it's a rental property, a unique listing, or a luxury home. The drone shots, attention to detail, and professionalism set VUE apart from the competition.
The entire team is accommodating, punctual, and incredibly easy to work with, making scheduling effortless and always delivering photos quickly—often faster than expected. Their customer service is top-notch, and they are always responsive and flexible, understanding the unique needs of each client. Whether it's their friendly demeanor on-site or their outstanding follow-through, VUE truly makes the listing process enjoyable and hassle-free.
My sellers are consistently impressed with how their homes are showcased, with beautiful, clear, and crisp photos that bring out the best features of every property. The attention to lighting, angles, and even virtual staging when needed has helped my listings generate significant buzz, resulting in more showings, multiple offers, and faster sales.
Their online booking system is straightforward, and they offer a variety of packages and options that cater to every type of listing—from affordable real estate photos to more elaborate projects with video. VUE understands the real estate market inside out, ensuring that each property stands out, regardless of the price range or style.
I've seen firsthand how VUE’s photos have made all the difference in marketing my listings effectively, bringing in more traffic and helping my clients sell faster. The professionalism, creativity, and expertise they bring to each photoshoot are unmatched, and their dedication to delivering quality every time makes them my go-to for all real estate marketing needs. If you're looking for high-quality photos, phenomenal customer service, and a team that truly understands the importance of great marketing, I highly recommend VUE Real Estate Marketing. You won't be disappointed—they truly are the best of the best. ”
Navigating Clients to Effective Marketing in 5 Steps
1 | Initial Consultation and Brand Discovery
Objective: To uncover what makes your brand unique and align it with your vision.
Approach: We conduct a personalized consultation and use an insightful questionnaire to delve into your brand, mission, and vision as a real estate agent.
2 | Pre-Listing Book Design
Objective: To establish credibility and trust while showcasing your expertise and setting clear expectations.
Components:
Biography: We craft a personalized bio that highlights your professional and personal strengths.
Client Testimonials: We leverage reviews to build trust and provide social proof.
Marketing Plan: We detail strategies that set you apart.
Marketing Examples: We showcase your most effective marketing materials.
Market Statistics: We present up-to-date trends to demonstrate your market knowledge.
Competitive Value: We highlight your unique strengths.
3 | Customized Marketing Package
Objective: To deliver a marketing package that perfectly aligns with your brand and vision.
Components:
Luxe Editing Upgrade: We enhance the visual appeal of your property photos to make your listings shine.
New Listing Brochure: We design an eye-catching brochure to captivate buyers.
Listing E-Announcement: We design digital announcements to broaden property visibility.
Custom Closing Art: We offer personalized closing art to celebrate your clients and strengthen relationships.
Just Sold Postcard: We increase your presence in the neighborhood with a strategic postcard campaign.
4 | Emotional and Logical Appeal
Objective: To engage potential buyers by balancing emotional and logical appeal.
Strategies:
Solve Problems: We clearly define challenges and how your services provide solutions.
Make Clients Feel Valued: We craft messages that make clients feel seen and understood.
Highlight Logical Benefits: We focus on practical benefits like time-saving and efficiency.
Create Emotional Experiences: We emphasize the positive emotions that drive buying decisions.
5 | Showcasing Properties with Precision
Objective: To attract both practical and aspirational buyers through high-quality media and storytelling.
Techniques:
High-Quality Media: Utilize professional photography, videography, and virtual tours for impactful presentations.
Premium Listing Descriptions: We craft captivating hooks that emphasize desirability and leverage cognitive biases to resonate with your audience. Our approach engages them with compelling calls to action that drive interest and inspire them to take the next step.
Custom Marketing Materials: Tailor assets to highlight your brand's uniqueness, boosting image and client engagement.
“This Is How We Do It”
-Montell Jordan
Leveraging Marketing Biases:
We strategically apply cognitive biases to enhance marketing effectiveness. By understanding how these biases influence decision-making, we craft strategies that guide buyers toward favorable decisions, making the process smoother and more predictable. This approach helps build trust, create urgency, and position properties in a way that resonates with potential buyers.
Understanding Core Human Drives:
We begin by tapping into the fundamental motivations that influence real estate decisions. By understanding the drives to Acquire, Bond, Learn, Defend, and Feel, we help agents connect with potential buyers on a deeper emotional level. This connection fosters trust and engagement, making it easier for agents to guide clients through the buying process.
Balancing Emotional and Logical Appeal:
Our strategy creates marketing materials that connect emotionally while also appealing to logic. We focus on the problems agents solve, emphasize client value, and highlight practical benefits like efficiency and security. This approach ensures buyers are both emotionally engaged and logically persuaded.
Showcasing Properties with Precision and Marketing Signaling:
We use high-quality media, such as professional photography and video, to signal a property's value and attention to detail. Our premium listing descriptions employ exclusive language to emphasize desirability, making properties stand out in the market.
Creating Emotional Experiences:
From the excitement of discovering the perfect home to the relief of a seamless transaction, we focus on crafting positive emotional experiences. This strategy helps agents create memorable interactions that resonate with buyers, encouraging them to proceed with confidence.
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Crafting Engaging Pre-Listing Books:
Our pre-listing books build credibility and trust by presenting the agent’s professional background and market knowledge. This tool sets clear expectations and highlights the agent’s unique strengths, strategic marketing approaches, and personalized client relationships.
Tailored Marketing Packages:
We offer customized marketing packages that align with the agent’s brand and mission. This personalized approach ensures that every marketing effort is strategically aligned to attract the right buyers and enhance the agent’s market presence.
Capture, Connect, Convert
| You have just 3-5 seconds to catch a buyer’s attention online. Listings with high-quality visuals don’t blend in—they make buyers stop, look closer, and imagine moving in. Don’t let your property get lost among ordinary photos; use a powerful strategy to make it stand out.
| Buyers decide within 20-30 seconds if they want to see a property in person. Professional marketing creates that instant connection, turning your listing into a must-see. When a listing builds excitement, buyers feel compelled to act fast, before someone else does.
| Average engagement lasts 1-3 minutes. Keep buyers captivated with immersive videos and detailed visuals that showcase desirable features. The longer they stay, the stronger the interest—and every second spent brings them closer to making a move.
"Your home is a product, and like any product, it needs to be presented in the best possible light to attract buyers. The way we live in our homes and the way we sell our homes are two different things"
REAL MARKETING MEMBERSHIPS
1 | Pre-Listing Book Consultation and Questionnaire
Our goal is to align your brand with your vision as a real estate agent.
2 | Pre-Listing Book Print-Ready PDF
Once your designs are finalized, you'll receive a free consultations each year to refine your designs and marketing strategies.
3 | Monthly Photoshoots w/ Free Luxe Upgrade
Choose your number of photoshoots per month based on your needs.
*Unused jobs roll over each month but cannot be borrowed from future months. Additional jobs can be ordered at a discounted rate. Jobs reset at the beginning of each year, and leftover jobs are converted into credit.
4 | Cohesive Marketing Package
For each job, you receive a print-ready PDF package including:
30-35 Photos (Int / Ext / Aerials) | E-Announcement | New Listing Brochure | Just Sold Postcard | Custom Closing Art
5 | Extra Credit Each Month
For add-on services like property outlines and virtual staging.
*Extra credits are not applicable to tier 1
6 | Discounts on VUE Services
Enjoy discounts on services like Total VUEs and video services.
7 | Custom Order Form
A personalized order form for you or your team to streamline requests.
8 | Exclusive Access and Updates
Get first access to new or beta services and receive a monthly newsletter with real estate marketing trends and information.
9 | Real Marketing Community Events
Invitations to our bi-annual Real Marketing community lunch and learn events
= Real Engagement
Membership Pricing
VUE Core Add on’s
Video - Social Media | Standard | Aerial
3D - Matterport | Zillow Tour
2D Floorplans
Aerial Photos - w/ Luxe Upgrade
Photo 10 - w/ Luxe Upgrade
Virtual Staging - 1 | 3 | 4+
Thank you for taking the time to explore what Real Marketing can offer. We believe in not just meeting expectations but exceeding them with a marketing approach that blends creativity, expertise, and genuine connection. Our journey is built on the foundation of understanding your unique needs and delivering solutions that truly elevate your real estate business.
As we continue to innovate and push boundaries, we invite you to join us on this exciting path. Whether you're looking to enhance your brand's visibility or streamline your marketing efforts, VUE is here to be your trusted partner every step of the way.
Ready to transform your real estate marketing? Let's make it happen together. Contact us today and discover how Real Marketing by VUE can drive your success to new heights.
