Digital Marketing tactics like virtual staging, twilight skies, and other professional photography/edits may seem like overkill; but they make a difference. Below is a video demonstrating the aesthetic appeal virtual staging adds to an empty property.
NEWS FLASH: PEOPLE LIKE ONLINE SHOPPING (DUH)
Since 2012, the buying experience for virtually every market has shifted to a predominantly online experience, including real estate.
This is great for the buying/selling process for many reasons; it exponentially increases the number of properties you can view in a set amount of time, streamlines information sharing, and overall aids both buyers and sellers in gathering and weighing options for a less tedious process. However, there is one downside to this fact: the human nature of making snap judgements.
What is a snap judgement, you may ask?
Dictionary.com defines it as "A hurried or impetuous decision or finding."
In other words, a decision made without deliberation.
Basically, the first thought is the final thought in the matter.
The problem that snap judgements creates for sellers is that this places a tremendous weight on the online marketing of your listing. The fact of the matter is that the success of your entire selling process rests upon the impression your online listing makes to sellers.
"Eight seconds. That is all it takes for a potential buyer to bite or brush your listing aside; and all of it depends on if your online content stands out among the rest."
There is a saying that is well known among digital marketers that states you have about eight seconds to capture someone's attention before they scroll away (let's be real, in our neck of the marketing woods, that count is probably closer to about five seconds, when you take into consideration the choice overload buyers experience while surfing on real estate listing engines.) Eight seconds. That is all it takes for a potential buyer to bite or brush your listing aside; and all of it depends on if your online content stands out among the rest.
You can see this stat as either the biggest opportunity, or the scariest threat. It depends on if you are willing to invest in perfecting your online perception.
The before/after twilight sky photo comparison above demonstrates the difference this professional edit can make on your listing's first impression.
The ROI in perfecting your real estate marketing strategy is huge. If you can use your eight seconds of 'snap judgment time' to pique your buyer's interest, you have the opportunity to cut down the work it takes to cultivate a good impression, build trust, and ultimately expedite the path from initial engagement to successful property transactions.
"But, using a real estate marketing service to make those eight seconds of consideration count takes money out of my pocket."
Yes, making your content eye catching may take a dip into your initial investments, but is shaving down on upfront costs by cutting marketing efforts worth losing the attention of potential buyers, elongating the sales process, and lowering asking prices?
Here are some stats from https://www.photoup.net/ for you to chew on:
83% of buyers state that photography is very important in helping them choose what properties they visit.
Property listings featuring High Dynamic Range (HDR) photography sell 50% faster than those that don't, and get 118% the online views.
Homes with drone photography sell 68% faster
Sales agents who use professional photography earn twice as much commission compared to others
Homes with a single photo spend an average of 70 days on the market, listings with at least 20 photos about 1 month.
Properties featuring professionally edited images receive 47% higher asking prices per square foot.
Using a Twilight image as the listing’s main photo averaged 76% more views than listings without the use of Twilight images. – and correlates with higher sales prices.
When it comes to real estate selling, you reap what you sow. If you are committed to winning in the sellers market this year and you haven't added real estate marketing services to your arsenal yet, let this be your sign to take the risk, make the investment, and witness the difference it makes.
Who knows, maybe a Luxe VUE package is all it would take to change the trajectory of your 2024 sales goals. Why wait to find out?