The Show Stopper
ONE LISTING. THREE VIDEOS. FULL FUNNEL.
Deliverables
- Quick Snap Video (~15s social micro)-
- Give ’Em a Little Video (~45s, property-first) -
- Make Me Famous Video (~90s, agent + property) -
Built to grab attention → build desire → win trust.
Quick Snap (~15s)
Top of Funnel
- Attention -
Stop the scroll, spike clicks, earns replays and algorithm love on Reels/TikTok/Shorts
- Run a simple paid boost -
Promote it to reach local buyers fast and build a retargeting audience
- Launch post (same day) -
Post it as a Reel/TikTok/Short to announce the listing and generate immediate momentum in the first 24–48 hours.
- Drive inquiries to you -
Use it as a teaser with a clear CTA like “DM ‘TOUR’ for the full walkthrough / price / showing times” to turn views into buyer conversations.
- Open house / showing push -
Post it the day before and morning-of to boost foot traffic and last-minute appointment requests.
Give ’Em a Little (~45s)
Middle of Funnel
- Interest -
A tight property-first highlight that answers “what is it?” fast, keeps viewers watching, and turns curiosity into showings.
- Full listing highlight Reel/Short -
Post the ~45s video as your main “explainer” so buyers quickly understand the layout, vibe, and best features—without leaving the app.
- Send to warm leads to book showings -
Text/DM/email it to active buyers and anyone who engaged with the teaser (“Want to see it? Here’s the full highlight—when can you tour?”).
Make Me Famous (~90s)
Bottom of Funnel
- Trust + Action -
Agent + property story that builds credibility, helps prospects choose you, and fuels listing presentations, retargeting ads, and seller proof.
- Retargeting conversion ad -
Run it to people who watched/engaged with your shorter videos so warm prospects take action (book a showing, request details, make an offer).
- Seller proof + referral engine -
Send it to the homeowner (and post after launch) as tangible proof of your value—great for updates, testimonials, and winning the next listing through referrals
Three videos that work together:
Attention → Interest → Trust/Action.
$800
$475 Savings
Production Time: 3 - 5 Business Days